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This lingerie brand prides itself on being sustainable, modern, and edgy, while also providing a luxurious and comfortable experience. The brand is considered premium and high-end, catering to the discerning consumer who values both style and eco-friendly practices. The brand's sustainable approach is reflected in their use of environmentally-friendly materials and ethical production methods, while their modern and edgy designs set them apart in the lingerie market. They are committed to providing a premium product that prioritizes both fashion and comfort. The brand identity for Valentina aimed to encapsulate their distinct position in the lingerie market. By merging a sleek wordmark style logo with hand-crafted textures, we were able to harmoniously blend their bold, rustic aesthetic with their use of premium materials and commitment to delivering a high-end customer experience.
Valentina requested a complete Branding Suite, Website design, and creative direction. The branding will be utilized across marketing materials, labels, packaging, posters, magazine ads and more. A clean, bold logo with a signature green pop of color, against a minimal black and grey palette was chosen to convey the premium and edgy feeling of the brand. To avoid the typical organic vibe of sustainable brands, the goal was to showcase that green can be bold, modern, and luxurious.
This lingerie brand prides itself on being sustainable, modern, and edgy, while also providing a luxurious and comfortable experience. The brand is considered premium and high-end, catering to the discerning consumer who values both style and eco-friendly practices. The brand's sustainable approach is reflected in their use of environmentally-friendly materials and ethical production methods, while their modern and edgy designs set them apart in the lingerie market. They are committed to providing a premium product that prioritizes both fashion and comfort. The brand identity for Valentina aimed to encapsulate their distinct position in the lingerie market. By merging a sleek wordmark style logo with hand-crafted textures, we were able to harmoniously blend their bold, rustic aesthetic with their use of premium materials and commitment to delivering a high-end customer experience.
Valentina requested a complete Branding Suite, Website design, and creative direction. The branding will be utilized across marketing materials, labels, packaging, posters, magazine ads and more. A clean, bold logo with a signature green pop of color, against a minimal black and grey palette was chosen to convey the premium and edgy feeling of the brand. To avoid the typical organic vibe of sustainable brands, the goal was to showcase that green can be bold, modern, and luxurious.
