Muse Beauty Haus

I partnered with Muse Beauty Haus, a luxury salon, specialised in natural lived-in blonde looks based in Alberta, Canada. to craft a captivating brand experience that elevates their unique position in the industry. This project encompassed a comprehensive brand strategy, editorial-inspired color palette, logo design, and a user-friendly website, all designed to resonate with their target audience seeking "effortless cool girl" vibes with a touch of "quiet luxury." The brand identity utilizes a mix of serif, sans-serif, and script fonts, exuding a sense of confidence, while the color palette emphasizes neutrals with bold yet natural accents, reinforcing their effortless luxury aesthetic. The custom website seamlessly aligns with the brand identity, ensuring a cohesive experience across all touchpoints. This strategic approach aims to increase brand awareness, attract their target audience, and solidify Muse Beauty Haus as a leader in modern hair artistry. Please note while the final design elements selected by the client are not showcased here, I'm including these earlier design concepts as they demonstrate my design style better.