Yogini

This first of its kind yoga & wellness studio combined with a co-working space is the result of the mindful anti-hustle culture sweeping the world since the global slow down of the pandemic. This is a luxurious work and wellness club where the primary focus is on your health and wellbeing. The brand identity and website design were crafted to capture the ethos of a healthy and balanced lifestyle, while also challenging the notion that wellness is tied to perfection. The visual identity created showcases a modern and luxurious space, while also celebrating the beauty of imperfection and embracing an inclusive, non-judgmental atmosphere.