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Project: Yogini
This first of its kind yoga & wellness studio combined with a co-working space is the result of the mindful anti-hustle culture sweeping the world since the global slow down of the pandemic. This is a luxurious work and wellness club where the primary focus is on your health and wellbeing. The brand identity and website design were crafted to capture the ethos of a healthy and balanced lifestyle, while also challenging the notion that wellness is tied to perfection. The visual identity created showcases a modern and luxurious space, while also celebrating the beauty of imperfection and embracing an inclusive, non-judgmental atmosphere. Check out the website here.
Project: Yogini
This first of its kind yoga & wellness studio combined with a co-working space is the result of the mindful anti-hustle culture sweeping the world since the global slow down of the pandemic. This is a luxurious work and wellness club where the primary focus is on your health and wellbeing. The brand identity and website design were crafted to capture the ethos of a healthy and balanced lifestyle, while also challenging the notion that wellness is tied to perfection. The visual identity created showcases a modern and luxurious space, while also celebrating the beauty of imperfection and embracing an inclusive, non-judgmental atmosphere. Check out the website here.
The Yogini project delivered a full Branding Suite and Website design. Branding was used across a range of marketing including Menus, Gift Vouchers, and Social Media Templates. By opting for a natural and earthy color palette, I aimed to convey a sense of luxury that is both inviting and calming. The logo package reflects the values of simplicity and versatility. To challenge the notion that beauty and luxury is tied to perfection, I customised a font that features jagged, imperfect shapes, symbolizing the idea that imperfections can be beautiful.
Branded Collateral
Mobile Responsive Website
Member's Magazine
